There are a number of reasons why you should choose a PPC agency to work with instead of running your own SEM (search engine marketing) at home. In this article, we'll look at how an advertising agency can help you increase your profits and sales.
What's your budget?
Pay per click is a highly demanded skill these days due to the importance of internet marketing for almost any big business. As a result, well-paid managers have high salaries and are often out of reach for most small businesses. PPC agencies such as scaleyourbrand.com offer a great way to cut costs because they usually charge an administration fee which is a percentage of the media fee, the money you use to bid on your ad. This means that with a limited budget, most of the money can be used to fund advertising.
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It's not just small companies that buy in a PPC agency, large companies do too, but for a completely different reason. As we explained before, AdWords and SEM specialists are highly skilled and therefore are paid high salaries. This is also true at the very top of the spectrum.
The biggest companies spend tens of thousands on paid search, meaning the very best paid search specialists who are able to find 1% or even 0.1% reductions in cost in PPC budgets or improve profitability, can either save thousands or make tens of thousands more income through their efforts, more than justifying their high salaries.