Most people tend to see things in terms of black and white, and view health care in a similar manner. Either they believe in allelopathic or naturopathic medicine. Another possibility, which in my opinion is far too often overlooked or ignored, is what is known by some as wellness treatment and by others as integrative medicine.
Integrative Medicine utilizes what it considers the "best" of both traditional Western medicine (what is taught at conventional Medical Schools) with alternative procedures, including non- Western medicine (including acupuncture and acupressure, homeopathy, herbal, Reiki, Flower Essences, nutraceutical (vitamins and other nutritional supplements), etc.
Much of the "common sense theory" behind this approach is that while for certain life threatening conditions, one should immediately use the alleopathic approach, for many other symptoms and conditions, it would be beneficial to stay away from the "quick fix" chemical/ pharmaceutical approach.
This is especially true for conditions like many colds and cold and flu-like symptoms, where, while pharmaceuticals might eliminate the symptoms quickly, there is often a "bounce-back" effect, because while symptoms are reduced and "masked," the underlying condition still exists. An alternative approach might be to endeavor to improve and enhance one's immune system by taking certain supplements and vitamins, and changing certain lifestyle behaviors.
In many parts of the world, physicians will often recommend homeopathy and homeopathic remedies for these type of non-threatening ailments, because they work on building the body's ability to be stronger and more immune to the underlying causes. Many advocates of alternative/ integrative/ wellness philosophy, state that they have observed that patients treated more holistically and without masking symptoms, often evidence far fewer repeat episodes of conditions such as colds.
Personally, I am a big believer in the integrative approach, because it has worked so successfully with me. I have been fortunate enough to have fewer colds, etc., than nearly all the individuals around me for many, many years, since I began this approach.