Where do you want to take your business? How are you going to go there What is the best way to get there? These are all questions that one must ask about our business if we are alive in the world of business.
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About a quarter of the world spends its time online, either on some type of social network or doing other activities online, e.g. Shopping, job hunting, online shopping or gaming, etc.
With 3 billion people expected in the next one or two years, every business needs a road map or action plan to communicate with that massive online community. Failure to join this field can lead to suicide for many businesses as consumers become more and more online savvy.
They feel empowered because they can research a company that is retailing a product or service and feel secure about the decision to buy. However, the company lies in the presentation of the company to the consumer. Does the website accurately represent the business? Is the website responsive?
Having a well-built website that best practices both on user interface and user experience design, the presence of an active and engaging social network and a blog is important for any organization.
if we're going to be brutally honest, the landscape has changed drastically and businesses need to adapt or face serious setbacks. Customers are very comfortable expressing their opinions online and smart businesses have set up facilities to accommodate both sides of compliments and complaints. This is often referred to as ORM or online reputation management.
They employ a digital strategy.
A digital strategy is like a well-resolved military plan. Every aspect of the arena should be considered and the first plan should include failures and defeats along with the second and third defeats. We are in a very exciting era in human history and as this digital age is growing steam thrilling possibilities are developing.